1. Customer Segments
For whom are we creating value? Who are our most important customers?
Hint: Consider population density, climate, urban/rural settings, specific countries or regions.
Hint: Think about age, gender, income, education, occupation, family status, generations (Gen Z, Millennials).
Hint: What are their lifestyle, values, interests, opinions, personality traits, social class? How do they see themselves?
Hint: Consider their purchasing behavior, product usage, brand loyalty, benefits sought, readiness to buy. Are they price-sensitive?
2. Value Propositions
What value do we deliver to the customer? Which problems are we solving? What products/services are we offering?
Hint: Focus on unique selling points and how they solve customer pains or create gains. List distinct value propositions for each customer segment if applicable.
3. Channels
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?
Hint: How do we raise awareness about our products/services?
Hint: How do we help customers evaluate our Value Proposition?
Hint: How do we allow customers to purchase?
Hint: How do we deliver the Value Proposition?
Hint: How do we provide post-purchase customer support?
4. Customer Relationships
What type of relationship does each Customer Segment expect? How costly are they?
Hint: Consider the level of interaction and personalization required for each segment. How do you get, keep, and grow customers?
5. Revenue Streams
For what value are our customers willing to pay? How do they pay? How much does each stream contribute?
Hint: Think about pricing tactics (fixed, dynamic) and the lifetime value of a customer. How will you generate income from each customer segment?
6. Key Activities
What Key Activities do our Value Propositions, Channels, Customer Relationships, and Revenue Streams require?
Hint: These are the critical actions your company must perform to deliver its value proposition and make the business model work.
7. Key Resources
What Key Resources do our Value Propositions, Channels, Customer Relationships, and Revenue Streams require?
Hint: These are the most important assets required. They can be tangible (factories) or intangible (patents, knowledge).
8. Key Partnerships
Who are our Key Partners? Key suppliers? Which Key Resources/Activities do partners provide?
Hint: Think about who can help you leverage your business model, reduce risks, or acquire resources. What activities will partners perform, and what resources will they provide?
9. Cost Structure
What are the most important costs inherent in our business model? Which Key Resources/Activities are most expensive?
Hint: Costs that remain the same despite the volume of goods or services produced.
Hint: Costs that vary proportionally with the volume of goods or services produced.
Hint: Identify the biggest cost drivers in your business model. Is your model cost-driven or value-driven?